Designing at the Service of Rural Territory

Abstract

The paper illustrates the opportunity that, as designers, we have explored to solve Service Design issues related to food waste in the Colombian food system, while working hand in hand with the Archdiocesan Food Bank of Bogotá. Founded in 2002, it aims to join the academy (university and school system) and big companies with non-profit organisations that serve vulnerable populations by collecting, selecting and distributing food, goods and services - either donated or purchased. Our project focuses on how to improve the actual service of PREA (“Programa de Recolección de Excedentes Agrícolas”, Agricultural Surpluses Pickup Program), one of the many programmes carried out by the Food Bank.