In recent years numerous service and communication design projects have faced the problem of food waste and helped make the fight against it more efficient. How motion design tools can contribute to prevent this problem? The paper presents a project that consists in creating a shared platform of animated video recipes, prepared by using food at the end of its lifecycle. Participation, community, education, information and technology are the “ingredients” of the project, that operates through an online sharing platform. The platform has an attractive interface, and bring together ludic aspects, technological tools and animated contents. Addressed audience, indeed, collects animated video recipes in a “personal cookbook”, leaves feedbacks and suggestions, and participates in activities such as quizzes and scoring games. Animated representation of food also evokes a meaningful tradition that charges the action of cooking with a strong symbolic value, and makes it an instrument of knowledge of culinary, cultural and social traditions. The goal of the paper is to test project’s attractiveness, effectiveness, margins of development and variation before releasing the beta version.