Analysis Of Process Models For The Business Model Development Considering Special SME Requirements For Offering PSS

Abstract

The continuous testing and redesign of current business models and the associated adaptation of increasingly customized value propositions are nowadays becoming more and more important for companies. Thereby the additional or integrated offering of services as new forms of hybrid value creation are gaining importance. Small and medium-sized enterprises (SMEs) in particular are still at the beginning of the challenge of successfully designing the transformation to offer product service systems (PSS), as they often lack time, technical and methodological resources. This paper first describes the derived requirements for a process model of PSS-oriented business model development for SMEs. The requirements result on the one hand from the research of current scientific publications on this topic and on the other hand from the analysis and evaluation of use cases from practice at SMEs. This is followed by an overview of current process models that deal with business model development and innovation. The identified process models are analyzed in terms of the considered phases, the used methods, and the industries of the potential users. Furthermore, they are examined for SME suitability on the basis of the derived requirements. By means of the comparison of the current process models and the requirements from the SMEs the necessity of an adaption and further detailing of the individual phases of the process models is pointed out. SMEs have to be able to apply these models independently. Finally, the article presents an initial approach specifying the development phase of PSS-oriented business models by means of detailed planning with a focus on the mechanical and plant engineering sector to support the users.