Morocco is establishing itself as a key industrial location and logistical hub for the African continent. TheCompetence Center on Automation (CCoA), funded by the Federal Ministry for Economic Cooperation andDevelopment, BMZ has the vision to increase economic growth and to create new jobs through knowledgetransfer on automation and digitalization technology in key industrial sectors. This paper shows the approachand the results of an analysis based on quantitative and qualitative interviews. The goal of this research is toanalyze the degree on automation and digitalization in the selected Moroccan industries. It is based onquantitative and qualitative interviews. The target group of the pilot phase includes automotive and foodindustry, universities, vocational schools and political stakeholders. The results show several differencesregarding technology use and training between the automotive and food industry, as well as between localand international companies in Morocco. These results will be used to develop a digitalization roadmap,tailor made for the Moroccan industry, to make the country even more competitive and to establishinternational joint ventures on the long term.""Morocco is establishing itself as a key industrial location and logistical hub for the African continent. TheCompetence Center on Automation (CCoA), funded by the Federal Ministry for Economic Cooperation andDevelopment, BMZ has the vision to increase economic growth and to create new jobs through knowledgetransfer on automation and digitalization technology in key industrial sectors. This paper shows the approachand the results of an analysis based on quantitative and qualitative interviews. The goal of this research is toanalyze the degree on automation and digitalization in the selected Moroccan industries. It is based onquantitative and qualitative interviews. The target group of the pilot phase includes automotive and foodindustry, universities, vocational schools and political stakeholders. The results show several differencesregarding technology use and training between the automotive and food industry, as well as between localand international companies in Morocco. These results will be used to develop a digitalization roadmap,tailor made for the Moroccan industry, to make the country even more competitive and to establishinternational joint ventures on the long term.""Morocco is establishing itself as a key industrial location and logistical hub for the African continent. TheCompetence Center on Automation (CCoA), funded by the Federal Ministry for Economic Cooperation andDevelopment, BMZ has the vision to increase economic growth and to create new jobs through knowledgetransfer on automation and digitalization technology in key industrial sectors. This paper shows the approachand the results of an analysis based on quantitative and qualitative interviews. The goal of this research is toanalyze the degree on automation and digitalization in the selected Moroccan industries. It is based onquantitative and qualitative interviews. The target group of the pilot phase includes automotive and foodindustry, universities, vocational schools and political stakeholders. The results show several differencesregarding technology use and training between the automotive and food industry, as well as between localand international companies in Morocco. These results will be used to develop a digitalization roadmap,tailor made for the Moroccan industry, to make the country even more competitive and to establishinternational joint ventures on the long term.