Understanding news outlets’ audience-targeting patterns

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dc.identifier.uri http://dx.doi.org/10.15488/5073
dc.identifier.uri https://www.repo.uni-hannover.de/handle/123456789/5117
dc.contributor.author Elejalde, Erick
dc.contributor.author Ferres, Leo
dc.contributor.author Schifanella, Rossano
dc.date.accessioned 2019-07-02T08:17:30Z
dc.date.available 2019-07-02T08:17:30Z
dc.date.issued 2019
dc.identifier.citation Elejalde, E.; Ferres, L.; Schifanella, R.: Understanding news outlets’ audience-targeting patterns. In: EPJ Data Science 8 (2019), Nr. 1, S. 16. DOI: https://doi.org/10.1140/epjds/s13688-019-0194-8
dc.description.abstract The power of the press to shape the informational landscape of a population is unparalleled, even now in the era of democratic access to all information outlets. However, it is known that news outlets (particularly more traditional ones) tend to discriminate who they want to reach, and who to leave aside. In this work, we attempt to shed some light on the audience targeting patterns of newspapers, using the Chilean media ecosystem. First, we use the gravity model to analyze geography as a factor in explaining audience reachability. This shows that some newspapers are indeed driven by geographical factors (mostly local news outlets) but some others are not (national-distribution outlets). For those which are not, we use a regression model to study the influence of socioeconomic and political characteristics in news outlets adoption. We conclude that indeed larger, national-distribution news outlets target populations based on these factors, rather than on geography or immediacy. eng
dc.language.iso eng
dc.publisher Heidelberg : SpringerOpen
dc.relation.ispartofseries EPJ Data Science 8 (2019), Nr. 1
dc.rights CC BY 4.0 Unported
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.subject Gravity model eng
dc.subject Media ecosystem eng
dc.subject News spreading eng
dc.subject Propaganda model eng
dc.subject Ecosystems eng
dc.subject Regression analysis eng
dc.subject Gravity model eng
dc.subject News spreading eng
dc.subject Reachability eng
dc.subject Regression model eng
dc.subject Newsprint eng
dc.subject.ddc 540 | Chemie ger
dc.subject.ddc 500 | Naturwissenschaften ger
dc.title Understanding news outlets’ audience-targeting patterns
dc.type Article
dc.type Text
dc.relation.issn 2193-1127
dc.relation.doi https://doi.org/10.1140/epjds/s13688-019-0194-8
dc.bibliographicCitation.issue 1
dc.bibliographicCitation.volume 8
dc.bibliographicCitation.firstPage 16
dc.description.version publishedVersion
tib.accessRights frei zug�nglich


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