dc.identifier.uri |
http://dx.doi.org/10.15488/16771 |
|
dc.identifier.uri |
https://www.repo.uni-hannover.de/handle/123456789/16898 |
|
dc.contributor.author |
Isaak, Marike
|
|
dc.contributor.author |
Brenneke, Iris
|
|
dc.contributor.author |
Lentz, Wolfgang
|
|
dc.date.accessioned |
2024-03-25T08:03:51Z |
|
dc.date.available |
2024-03-25T08:03:51Z |
|
dc.date.issued |
2021 |
|
dc.identifier.citation |
Isaak, M.; Brenneke, I.; Lentz, W.: Conception and evaluation of a structural equation model to measure the reputation of German horticulture. In: International Food and Agribusiness Management Review 24 (2021), Nr. 2, S. 337-354. DOI: https://doi.org/10.22434/ifamr2020.0009 |
|
dc.description.abstract |
The reputation of a sector is an important strategic resource. The aim of this article is to develop a measurement model for the horticulture sector. Reputation is a latent variable and is represented by formative and reflective indicators. A theoretically elaborated model will be evaluated and completed with the help of experts (n=102), and the segments that influence reputation will be identified. The quality assessment of the formative indicators, using multiple regression, and the reflective indicators, using an explorative factor analysis, led to a model with a total of 15 indicators. With the help of open questions, it was possible, to specify the indicators already considered or to include them in the model as new indicators. A reputation map shows the interaction between the reputation of horticulture and that of the individual segments. This shows a much greater influence of the service segments on the sector reputation compared to the production segments. |
eng |
dc.language.iso |
eng |
|
dc.publisher |
College Station, TX : IFAMA |
|
dc.relation.ispartofseries |
International Food and Agribusiness Management Review 24 (2021), Nr. 2 |
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dc.rights |
CC BY 4.0 Unported |
|
dc.rights.uri |
https://creativecommons.org/licenses/by/4.0/ |
|
dc.subject |
formative |
eng |
dc.subject |
horticulture |
eng |
dc.subject |
reflective |
eng |
dc.subject |
reputation |
eng |
dc.subject |
reputation measurement |
eng |
dc.subject.ddc |
630 | Landwirtschaft, Veterinärmedizin
|
|
dc.subject.ddc |
640 | Hauswirtschaft und Familienleben
|
|
dc.title |
Conception and evaluation of a structural equation model to measure the reputation of German horticulture |
eng |
dc.type |
Article |
|
dc.type |
Text |
|
dc.relation.essn |
1559-2448 |
|
dc.relation.doi |
https://doi.org/10.22434/ifamr2020.0009 |
|
dc.bibliographicCitation.issue |
2 |
|
dc.bibliographicCitation.volume |
24 |
|
dc.bibliographicCitation.firstPage |
337 |
|
dc.bibliographicCitation.lastPage |
354 |
|
dc.description.version |
publishedVersion |
eng |
tib.accessRights |
frei zug�nglich |
|