Design Elements Of Corporate Functions In The Trade-Off Between Efficient Goal Achievement And Prevention Of Disturbance Impacts

Abstract

In the context of sustainable management, organizational resilience is gaining importance. Manufacturing companies are increasingly exposed to external disturbances. At the same time, corporate functions today are usually geared towards efficient execution. A positioning in this trade-off between efficient achievement of goals and the prevention of impacts of disturbances is necessary. Crisis-resistant product development is of particular importance, as innovative products offer a promising opportunity to create competitive advantages and thus secure the company's existence or even enable a company to increase its market share in the event of a crisis. Based on a literature review and its structured consolidation, this paper presents design elements of product development for positioning in this trade-off. The overall dimensions of the design elements are strategy, organization, resources, product, as well as project management. The approach is transferable to other corporate functions.