Evaluating Retail Distribution Strategies During Covid-19 Pandemic in South Africa Using Best Worst Method Multicriteria Decision Technique

Abstract

This paper evaluates the distribution strategies adopted by South African retailers during the Covid-19 pandemic and how such strategies have been adjusted for a more resilient post-Covid-19 world. Using the Best Worst method multicriteria decision technique and exploiting data collected from decision makers from the retail industry to rank the distribution strategies according to their level of importance, we show that omnichannel distribution strategy ranked highest, followed by direct shipment distribution capability in contributing to the success of retail distribution during the Covid-19 pandemic. On the other hand, inventory pooling, transhipment, centralised or decentralised strategy, and cross-docking ranked lower while retail distribution strategy was lowest ranked. Finally, particular emphasis must be placed on the critical factors identified in the evaluation in terms of their challenging dimension and impact as they pave way for a more capable retail resilience distribution capability.