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Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; Klarmann, Christiane; Carduck, Juliane (Bingley : Emerald Group Publishing Ltd., 2013)

Now showing items 1-1 of 1

Author
- Behrens, Stefan (1)
- Carduck, Juliane (1)
- Hennigs, Nadine (1)
- Klarmann, Christiane (1)
- Wiedmann, Klaus-Peter (1)
Subject
- Brand extension (1)
- Implicit association test (IAT) (1)
- Implicit measurement (1)
- Luxury fashion branding (1)
Date Issued
- 2013 (1)
Language (ISO)
- eng (1)