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Showing 10 out of a total of 10 results for collection: Wirtschaftswissenschaftliche Fakultät.
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The complex triad of congruence issues in influencer marketing
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
(
Chichester : Wiley
,
2021
)
Determinants of consumers' perceived trust in IT-ecosystems
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Varelmann, Dieter
;
Reeh, Marc-Oliver
(
Curico : University of Talca, Faculty of Engineering
,
2010
)
The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge
Schmidt, Steffen
;
Langner, Sascha
;
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Karampournioti, Evmorfia
;
Lischka, Gesa
(
Abingdon : Cogent OA
,
2017
)
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
;
Donvito, Raffaele
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
(
Bingley : Emerald Group Publishing Ltd.
,
2013
)
Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
;
Klarmann, Christiane
;
Carduck, Juliane
(
Bingley : Emerald Group Publishing Ltd.
,
2013
)
Social persuasion: Targeting social identities through social influencers
Langner, Sascha
;
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
(
Bingley : Emerald Group Publishing Ltd.
,
2013
)
Tasting green: An experimental design for investigating consumer perception of organic wine
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Behrens, Stefan Henrik
;
Klarmann, Christiane
(
Bingley : Emerald Group Publishing Ltd.
,
2014
)
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Walsh, Gianfranco
;
Dinnie, Keith
;
Wiedmann, Klaus-Peter
(
Bingley : Emerald Group Publishing Ltd.
,
2006
)
Customer value perception: Cross-generational preferences for wine
Wiedmann, Klaus-Peter
;
Behrens, Stefan
;
Klarmann, Christian
;
Hennigs, Nadine
(
Bingley : Emerald Group Publishing Ltd.
,
2014
)
Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention
Karampournioti, Evmorfia
;
Wiedmann, Klaus-Peter
(
Bingley : Emerald
,
2021
)
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Usage Statistics
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Author
Wiedmann, Klaus-Peter (7)
Hennigs, Nadine (6)
Wiedmann, Klaus-Peter (3)
Behrens, Stefan (2)
Langner, Sascha (2)
Aiello, Gaetano (1)
Behrens, Stefan Henrik (1)
Carduck, Juliane (1)
Dinnie, Keith (1)
Donvito, Raffaele (1)
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Subject
Consumer behaviour (2)
Consumer perception (2)
Consumers (2)
Brand extension (1)
brand knowledge (1)
brand leveraging (1)
Brand research (1)
Brands (1)
Consumer neuroscience (1)
Consumer perceptions (1)
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Date Issued
2020 - 2021 (2)
2010 - 2019 (7)
2006 - 2009 (1)
Language (ISO)
eng (10)