Schmidt, Steffen; Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter; Karampournioti, Evmorfia; Lischka, Gesa
(Abingdon : Cogent OA, 2017)
An increasing number of brands rely on ecolabelling as associative branding strategy for communicating their sustainability performance. Specifically, associative branding aims to link a brand to an ecolabel to embed ...