Browsing Wirtschaftswissenschaftliche Fakultät by Author "Langner, Sascha"

Browsing Wirtschaftswissenschaftliche Fakultät by Author "Langner, Sascha"

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  • Kilian, Thomas; Hennigs, Nadine; Langner, Sascha (Bingley : Emerald Group Publishing Ltd., 2012)
    Purpose: Millennials, the Net Generation, and digital natives all represent the same, fervently discussed phenomenon, especially in the education sciences. As the terms suggest, the main idea behind this phenomenon is that ...
  • Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter (Bingley : Emerald Group Publishing Ltd., 2013)
    Purpose: Buying behaviour can be interpreted as a signal of social identity. For example, individuals may purchase specific cars to indicate their social status and income, or they may dress in particular ways to show their ...
  • Schmidt, Steffen; Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter; Karampournioti, Evmorfia; Lischka, Gesa (Abingdon : Cogent OA, 2017)
    An increasing number of brands rely on ecolabelling as associative branding strategy for communicating their sustainability performance. Specifically, associative branding aims to link a brand to an ecolabel to embed ...

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