Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; Donvito, Raffaele; Wiedmann, Klaus-Peter; Hennigs, Nadine
(Bingley : Emerald Group Publishing Ltd., 2013)
Purpose: The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of young people. Design/methodology/approach: This article was based on an ...