Browsing Wirtschaftswissenschaftliche Fakultät by Author "Behrens, Stefan Henrik"

Browsing Wirtschaftswissenschaftliche Fakultät by Author "Behrens, Stefan Henrik"

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  • Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan Henrik; Klarmann, Christiane (Bingley : Emerald Group Publishing Ltd., 2014)
    Purpose: There is empirical evidence that the image of organic products has a stronger effect on consumer perception than the intrinsic characteristics. Against this background, the aim of this paper is twofold; first, to ...

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