Browse Wirtschaftswissenschaftliche Fakultät by Dewey Decimal Classification

Browse Wirtschaftswissenschaftliche Fakultät by Dewey Decimal Classification

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  • Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; Donvito, Raffaele; Wiedmann, Klaus-Peter; Hennigs, Nadine (Bingley : Emerald Group Publishing Ltd., 2013)
    Purpose: The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of young people. Design/methodology/approach: This article was based on an ...
  • Hoon, Christina; Jacobs, Claus D. (London : SAGE Publications Ltd., 2014)
    A comprehensive strategic agenda matters for fundamental strategic change. Our study seeks to explore and theorize how organizational identity beliefs influence the judgment of strategic actors when setting an organization’s ...
  • Wendlandt, Mark; Schrader, Ulf (Bingley : Emerald Group Publishing Ltd., 2007)
    Purpose - Although relationship marketing has developed into the prevailing marketing paradigm, it frequently encounters resistance from the demand side. Both management practitioners and academics indicate that at least ...
  • Kilian, Thomas; Hennigs, Nadine; Langner, Sascha (Bingley : Emerald Group Publishing Ltd., 2012)
    Purpose: Millennials, the Net Generation, and digital natives all represent the same, fervently discussed phenomenon, especially in the education sciences. As the terms suggest, the main idea behind this phenomenon is that ...
  • Blaufus, Kay; Kreinacke, Marcos; Mantei, Britta (London : Springer Nature, 2014)
    Using a theoretical model for risky investment decisions, we study the effect of interest deductibility restrictions on the choice of organizational form. We analyze the two most widely used approaches: first, rules that ...
  • Hoon, Christina (London : SAGE Publications Ltd., 2013)
    The purpose of this article is to provide the research design of a meta-synthesis of qualitative case studies. The meta-synthesis aims at building theory out of primary qualitative case studies that have not been planned ...
  • Schnabel, André; Kellenbrink, Carolin; Helber, Stefan (Heidelberg : Springer, 2018)
    We consider a novel generalization of the resource-constrained project scheduling problem (RCPSP). Unlike many established approaches for the RCPSP that aim to minimize the makespan of the project for given static capacity ...
  • Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter (Bingley : Emerald Group Publishing Ltd., 2013)
    Purpose: Buying behaviour can be interpreted as a signal of social identity. For example, individuals may purchase specific cars to indicate their social status and income, or they may dress in particular ways to show their ...
  • Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Gremler, Dwayne D. (London : SAGE Publications Ltd., 2002)
    The importance of developing and maintaining enduring relationships with customers of service businesses is generally accepted in the marketing literature. A key challenge for researchers is to identify and understand how ...

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