Focusing the customer through smart services: a literature review

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Dreyer, S.; Olivotti, D.; Lebek, B.; Breitner, M.H.: Focusing the customer through smart services: a literature review. In: Electronic Markets 29 (2019), Nr. 1, S. 55-78. DOI: https://doi.org/10.1007/s12525-019-00328-z

Version im Repositorium

Zum Zitieren der Version im Repositorium verwenden Sie bitte diesen DOI: https://doi.org/10.15488/4761

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Kleine Vorschau
Zusammenfassung: 
Smart services serve customers and their individual, continuously changing needs; information and communications technology enables such services. The interactions between customers and service providers form the basis for co-created value. A growing interest in smart services has been reported in the literature in recent years. However, a categorization of the literature and relevant research fields is still missing. This article presents a structured literature search in which 109 relevant publications were identified. The publications are clustered in 13 topics and across five phases of the lifecycle of a smart service. The status quo is analyzed, and a heat map is created that graphically shows the research intensity in various dimensions. The results show that there is diverse knowledge related to the various topics associated with smart services. One finding suggests that economic aspects such as new business models or pricing strategies are rarely considered in the literature. Additionally, the customer plays a minor role in IS publications. Machine learning and knowledge management are identified as promising fields that should be the focus of further research and practical applications. Concrete ideas for future research are presented and discussed and will contribute to academic knowledge. Addressing the identified research gaps can help practitioners successfully provide smart services.
Lizenzbestimmungen: CC BY 4.0 Unported
Publikationstyp: Article
Publikationsstatus: publishedVersion
Erstveröffentlichung: 2019
Die Publikation erscheint in Sammlung(en):Wirtschaftswissenschaftliche Fakultät

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Pos. Land Downloads
Anzahl Proz.
1 image of flag of Germany Germany 253 56,73%
2 image of flag of United States United States 87 19,51%
3 image of flag of Russian Federation Russian Federation 14 3,14%
4 image of flag of No geo information available No geo information available 13 2,91%
5 image of flag of China China 12 2,69%
6 image of flag of France France 7 1,57%
7 image of flag of Netherlands Netherlands 6 1,35%
8 image of flag of India India 6 1,35%
9 image of flag of Switzerland Switzerland 6 1,35%
10 image of flag of Taiwan Taiwan 5 1,12%
    andere 37 8,30%

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