Due to the digital transformation and global megatrends, the industrial environment of manufacturing companies is changing faster than ever. As a result, the tasks of managers in these companies are evolving. New management roles and competences are required to master the challenges of this industrial change and remain competitive in the global market. This paper describes the development of a competence-based role model of managers in manufacturing companies focusing on the influence of current megatrends and the associated digital transformation. The model provides an overview of future tasks and roles of managers, which are becoming increasingly important in view of current megatrends. In regard to existing role models, seven roles of modern managers are derived. These management roles were evaluated in an extensive survey and detailed with corresponding competence profiles.