In this paper we introduce a novel robotics education concept entitled roboterfabrik. This approach is already implemented as a pilot project in the German educational system. Overall, we promote establishing the first generation of robotic natives. For this we need to provide both practical and theoretical experience in robotics to young people and give them access to state-of-the art, high performance yet affordable industrial robotic technology. Specifically, our approach systematically connects different existing school types, universities as well as companies. It comprises specialized lectures at the university, certified workshops and Robothons which are derived from the hackathon concept, and modified to the demand of roboticists.