Browsing by Subject "Subscription Business"

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Identification of Cyber Security Risks in Subscription-based Business Models for Manufacturing Companies and Derivation of Suitable Measures

Schuh, Günther; Stich, Volker; Hicking, Jan; Kaminski, Lars; Engländer, Jacques; Majchrzak, Anna (Hannover : publish-Ing., 2021)

In the age of digitalization, manufacturing companies are under increased pressure to change due to product complexity, growing customer requirements and digital business models. The increasing digitization of processes ...
Reference Data Model For Customer Success Management In The Subscription Business Of Manufacturing Companies: Findings From The German Manufacturing Industry

Holst, Lennard; Schuh, Günther; Stich, Volker (Hannover : publish-Ing., 2023)

Competitive differentiation in the manufacturing sector is no longer based on product and service innovations alone but on the ability to monetize the usage phase of products and services. To this end, manufacturers are ...

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