Auflistung nach Schlagwort "Social identity"

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  • Social persuasion: Targeting social identities through social influencers 
    Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter (Bingley : Emerald Group Publishing Ltd., 2013)
    Purpose: Buying behaviour can be interpreted as a signal of social identity. For example, individuals may purchase specific cars to indicate their social status and income, or they may dress in particular ways to show their ...
  • Sources of male and female students' belonging uncertainty in the computer sciences 
    Höhne, Elisabeth; Zander, Lysann (Lausanne : Frontiers Media S.A., 2019)
    Belonging uncertainty, defined as the general concern about the quality of one's social relationships in an academic setting, has been found to be an important determinant of academic achievement and persistence. However, ...