Browsing by Subject "Involvement"

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  • Wiedmann, Klaus-Peter; Behrens, Stefan; Klarmann, Christian; Hennigs, Nadine (Bingley : Emerald Group Publishing Ltd., 2014)
    Purpose-A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived value ...