Auflistung nach Schlagwort "Consumers"

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  • A cross-cultural exploratory content analysis of the perception of luxury from six countries 
    Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; Donvito, Raffaele; Wiedmann, Klaus-Peter; Hennigs, Nadine (Bingley : Emerald Group Publishing Ltd., 2013)
    Purpose: The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of young people. Design/methodology/approach: This article was based on an ...
  • Social persuasion: Targeting social identities through social influencers 
    Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter (Bingley : Emerald Group Publishing Ltd., 2013)
    Purpose: Buying behaviour can be interpreted as a signal of social identity. For example, individuals may purchase specific cars to indicate their social status and income, or they may dress in particular ways to show their ...