Browsing by Subject "Consumer perception"

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Antecedents and outcomes of consumer perceptions toward hedonic goods

Behrens, Stefan Henrik (Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2014)

[no abstract]
A cross-cultural exploratory content analysis of the perception of luxury from six countries

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; Donvito, Raffaele; Wiedmann, Klaus-Peter; Hennigs, Nadine (Bingley : Emerald Group Publishing Ltd., 2013)

Purpose: The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of young people. Design/methodology/approach: This article was based on an ...
Tasting green: An experimental design for investigating consumer perception of organic wine

Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan Henrik; Klarmann, Christiane (Bingley : Emerald Group Publishing Ltd., 2014)

Purpose: There is empirical evidence that the image of organic products has a stronger effect on consumer perception than the intrinsic characteristics. Against this background, the aim of this paper is twofold; first, to ...

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