Auflistung nach Schlagwort "Consumer behaviour"

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  • A cross-cultural exploratory content analysis of the perception of luxury from six countries 
    Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; Donvito, Raffaele; Wiedmann, Klaus-Peter; Hennigs, Nadine (Bingley : Emerald Group Publishing Ltd., 2013)
    Purpose: The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of young people. Design/methodology/approach: This article was based on an ...
  • Customer value perception: Cross-generational preferences for wine 
    Wiedmann, Klaus-Peter; Behrens, Stefan; Klarmann, Christian; Hennigs, Nadine (Bingley : Emerald Group Publishing Ltd., 2014)
    Purpose-A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived value ...