Browsing by Subject "scale development"

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Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators

Haase, Janina (Hannover : Institutionelles Repositorium der Leibniz Universität Hannover, 2019)

Consumers perceive all kinds of information through their five senses. Sensory perception thus represents an essential construct for understanding consumers. It can significantly influence consumer behavior and is therefore ...
Education Science Students' Statistics Anxiety: Developing and Analyzing a Scale for Measuring Their Worry, Avoidance, and Emotionality Cognitions

Faber, Guenter; Drexler, Heike; Eichhorn, Joana; Stappert, Alexander (Barcelona : Hipatia Press, 2018)

Current instruments for assessing university students' statistics anxiety prevailingly emphasize the affective construct component. In order to unfold the construct in a more exhaustive and differentiated manner, a scale ...
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept

Labenz, Franziska (Hannover : Institutionelles Repositorium der Leibniz Universität Hannover, 2019)

Customer experience has been recognized as an important tool for the development of effective marketing strategies. The creation of successful customer experiences has therefore become one of the main challenges for ...

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