Joachim, J.; Martin, M.; Lange, H.; Schneiker, A.; Dau, M.: Twittering for talent: Private military and security companies between business and military branding. In: Contemporary Security Policy 39 (2018), Nr. 2, S. 298-316. DOI: https://doi.org/10.1080/13523260.2017.1420608
Zusammenfassung: | |
Private military and security companies (PMSCs) play an increasingly important role in the provision of security-related services. In their attempts to win new clients and find suitable personnel, they take on different identities by presenting themselves as conventional businesses, military actors, and humanitarians. In this article, we examine how PMSCs deploy these identities when they recruit new personnel through social media. Our computer-assisted content analysis of Twitter messages posted by two major United States-based companies—CACI and DynCorp International—shows that while both PMSCs amplify their business and military identities to attract the most talented personnel, they construct and communicate these identities in different ways with CACI branding itself as a sophisticated, modern, and patriotic business and DynCorp as a home-grown, traditional military provider. In addition, our analysis lends force to scholars suggesting that state militaries and the private security sector compete increasingly for prospective employees using similar strategies. © 2018 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. | |
Lizenzbestimmungen: | CC BY 4.0 Unported |
Publikationstyp: | Article |
Publikationsstatus: | publishedVersion |
Erstveröffentlichung: | 2018 |
Die Publikation erscheint in Sammlung(en): | Philosophische Fakultät |
Pos. | Land | Downloads | ||
---|---|---|---|---|
Anzahl | Proz. | |||
1 | Germany | 173 | 66,03% | |
2 | United States | 40 | 15,27% | |
3 | China | 7 | 2,67% | |
4 | France | 5 | 1,91% | |
5 | No geo information available | 4 | 1,53% | |
6 | Ireland | 3 | 1,15% | |
7 | Netherlands | 2 | 0,76% | |
8 | Kazakhstan | 2 | 0,76% | |
9 | India | 2 | 0,76% | |
10 | Spain | 2 | 0,76% | |
andere | 22 | 8,40% |
Hinweis
Zur Erhebung der Downloadstatistiken kommen entsprechend dem „COUNTER Code of Practice for e-Resources“ international anerkannte Regeln und Normen zur Anwendung. COUNTER ist eine internationale Non-Profit-Organisation, in der Bibliotheksverbände, Datenbankanbieter und Verlage gemeinsam an Standards zur Erhebung, Speicherung und Verarbeitung von Nutzungsdaten elektronischer Ressourcen arbeiten, welche so Objektivität und Vergleichbarkeit gewährleisten sollen. Es werden hierbei ausschließlich Zugriffe auf die entsprechenden Volltexte ausgewertet, keine Aufrufe der Website an sich.