We discuss, from a quantum information perspective, recent proposals of Maldacena, Ryu, Takayanagi, van Raamsdonk, Swingle, and Susskind that spacetime is an emergent property of the quantum entanglement of an associated boundary quantum system. We review the idea that the informational principle of minimal complexity determines a dual holographic bulk spacetime from a minimal quantum circuit U preparing a given boundary state from a trivial reference state. We describe how this idea may be extended to determine the relationship between the fluctuations of the bulk holographic geometry and the fluctuations of the boundary low-energy subspace. In this way we obtain, for every quantum system, an Einstein-like equation of motion for what might be interpreted as a bulk gravity theory dual to the boundary system.